We feel that the majority of the beauty industry is catered to young people. While new campaigns such as the L’Oréal Paris Golden Age featuring Helen Mirren, are bringing the beauty world together to “cheer on all female role models”, we wanted to explore what women think about the industry and find out their top tips for growing older.
We asked BR team members, Kat, Jo, Lucy, Sian, Jen and Mel what they think.
How has your skin-care routine changed as you have matured?
“I have learnt more what my skin-type really is. When I was younger I thought because I got spots, it was oily, whereas now I recognise that I have combination skin. My routine has changed to reflect this and I’m much more aware of the importance of a good moisturiser!” – Kat.
“I noticed a significant change in my skin-type in my early 30s. My skin, which had been combination/oily in my teens, took a very sudden turn and became normal/dry. I ditched all of my combination-formula products and switched to products tailored to my aging epidermis. I started including products containing retinol, azeliac acid, vitamin A and other ingredients that promote anti-aging. My skin is a lot happier for the change!” – Jo.
“I tend to find that if I am dehydrated or tired, you can see the effects more so on my skin. Because of this, I have incorporated an eye cream and an all over face radiance booster into my routine each night before bed. I also try to use a hydrating mask once a week.” – Sian.
“I am really conscious of ageing and what I can do to prevent those pesky wrinkles appearing before their time. I always take my make-up off at night and use a smoothing serum and rich moisturiser to keep my skin hydrated. Eye cream is a must as the skin around the eyes is much thinner and prone to laughter lines. I have regular facials to revamp my skin and it’s always nice to give yourself a pamper session from time to time.” – Lucy.
“I have started using an ultra lift anti-wrinkle cream at night to help fight the wrinkles and keep my skin well nourished. My favourite is the Garnier Ultra Lift Complete Beauty Night Cream (£4.99).” – Mel.
Do you have any “cult favourites” – if so, what are they?
“I love Clarins Beauty Flash Balm! (£30)” – Kat.
“Anything by Paula’s Choice. But if I had to choose just one product, it would be their BHA 2% Gel (£23.50). It’s one of their best-selling chemical exfoliants and it literally changed my life. Before I started using it, I suffered horribly from acne that frequently reduced me to tears. I noticed immediate results from the first day I started using it and haven’t looked back since. I always have a bottle on the bathroom shelf… honestly, I don’t think I will ever be without it again.” – Jo.
“The No7 Beautiful Skin Hydration Mask (£12.50). If you are running short of time, you can apply it for three minutes, but if you want to have more of a relaxing treatment, leave it for at least 10.” – Sian.
“I absolutely love the Body Shop Drops of Youth range (from £14), as it’s perfect for any age (it’s never too early to look after your skin!). It makes your skin feel tight and smooth and is full of amazing organic ingredients, which is always a bonus. The sleep mask is lush!” – Lucy.