Over the past few years serums have become one of the most lusted-after skincare products of the 21st century.
Despite this, many of us are still clueless about what a serum actually is, what it does and why such pricey little bottles of liquid have become so popular.
What is a serum?
Serums are typically water-based with a splash of silicone to help them glide over your skin. They contain high concentrations of active ingredients designed to help treat many different skincare complaints.
Ingredients to look for include:
- Vitamin C – UV damage protection and great for brightening the skin. Also helps to reduce the appearance of age spots.
- Hyaluronic acid – to reduce the appearance of wrinkles and fine lines.
- Salicylic acid – to penetrate deep into pores for the treatment and prevention of breakouts.
How does a serum work?
While moisturisers are designed to keep the skin hydrated by forming a protective barrier on the skin’s surface, serums are formulated with small molecules to penetrate the pores and pop ingredients deep into the skin.
How do you use serum?
Serums should be applied after cleansing and when your skin is still slightly moist. Many people prefer to apply theirs before bed as serums can create a greasy shine. Leaving your serum to soak in overnight will provide maximum benefits.
All you need is a drop of serum no bigger than the size of a 10 pence piece for your product to work its magic, so although serum may be pricey it will definitely go the distance.
What product should I buy?
You should choose a serum that best matches your skin tone. Our recommendations are:
- Dry, sensitive skin – Philosophy’s When hope is not enough Replenish Oil (£34.50).
- Anti-ageing – Clarins Double Serum (£55).
- Oily, shiny skin – Nourish Balance Nutritious Peptide Serum (£20).
- Normal, combination skin – Body Shop Vitamin E Moisture Serum (£12).
To find out more about how to enhance your complexion and tackle skincare woes, please see our facials page.