One of the key beauty trends picked up from the spring/summer 14 catwalks was a flawless complexion. Ranging from matte perfection to dewy luminosity – skin, it appears, is in.
The key factor here is that skin looked natural and healthy – not caked in products or airbrushed within an inch of its life. The beauty industry has been helping women achieve perfect looking skin for decades through various skincare products and high quality foundations to cover any imperfections. Now technology has evolved enough to combine the two into one product.
This new wave of foundations cover while they correct, combining a range of skin-saving ingredients we need with the concealing capabilities we want.
One of the first brands to introduce this idea was bareMinerals, who utilise the healing properties of minerals in their make-up. The foundations in particular have been a huge success as they help to reduce fine lines, improve luminosity and help to defend against environmental stressors all while offering natural looking coverage.
Another range of treatment foundations has just been launched by Maybeline called Super Stay Better Skin. Promising long-lasting coverage alongside the reduction of dull looking, irritated skin, this product improves your skin every time you wear it.
Beauty brand Pixi are getting in on the act too with their Flawless Beauty Fluid. Ideal for oily skin in particular, this clever foundation contains kaolin clay that absorbs excess oil from your skin, while glycerin keeps skin hydrated.
With make-up and skincare becoming more closely intertwined, the future looks bright for make-up wearers everywhere.