Thanks to bushy-browed babes Cara Delevingne and Lily Collins, Britain has gone mad for the power brow, and now new statistics reveal that demand for £1,500 eyebrow transplants have increased by 45% since 2010!
According to cosmetic surgery group, Transform, the average age of those enquiring after the pricey treatment is 30, while over 70% admitted over-plucking was the reason why their brows are so sparse.
It is thought the thin and overly plucked brow craze of the 90s – combined with the nation’s growing obsession with the ‘Delevingne effect’ – has contributed to this demand.
It is now common knowledge that constant eyebrow plucking can permanently damage the hair follicles and leave brows looking very sparse or virtually non-existent, yet 20 years ago women gave little thought to the long-term effects of this trend.
So how does an eyebrow transplant treatment work?
Hair transplant surgeon at Transform, Dr Mabroor Bhatty, reveals:
“Eyebrow transplant procedures are performed in the same way as a hair transplant, by taking a strip of hair from the donor site; usually at the back of the head at the lower hair margin, where the hair is finer.
“This strip is divided into single hair follicles before each follicle is individually transplanted to incisions made in the eyebrows.”
Although these hairs will fall out about six weeks following treatment, new hair is expected to grow in their place, eventually creating thick and bushy brows.
For many of us, the thought of spending £1,500 on such treatment is beyond our beauty budgets, but luckily there are make-up alternatives available that will help you achieve model, Cara’s bushy browed look without breaking the bank.
- Gosh brow kit: This compact eyebrow kit has all the essentials you need to sculpt and blend the perfect shades to match and enhance your brows.
- Benefit Gimme Brow: A magic wand for brows. Available in two different shades this innovative brush on fibre gel is designed for precision blending and building thickness.
- Clinique Superfine brow liner: A retractable brow pencil allowing you to draw on the smallest hairs possible to create the most natural looking brows. Available in four shades.
For more information on how to keep your brows looking fabulous, check out our eyes and brows page. There is also the option of semi permanent makeup – advice on which can be found at our semi permanent makeup page.
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