The brand has a strong line of really innovative products, starting life on the back of it’s first product, the Lash Wand heated eyelash curler, which was such a phenomenal success that they became a global brand within just 8 years.
The line of products are really unique with a small twist of technology/common sense and by that I mean they sell a kohl eye liner with a sharpener in the lid, a gel eyeliner with inbuilt brush and just generally they keep developing products which make us all think ‘how did I live without this’ and ‘why didn’t I think of that first’, it really is clever cosmetics!
ModelCo’s latest innovation is their Fibre Lash Brush on Lashes Kit, which promises to give you the look of false lashes but without the troublesome application.
The kit is made up of two key components, 1 bottle of black extension mascara and 1 bottle of lash fibres. You begin the process by applying a coat of extension mascara before then applying a coat of lash fibres. The fibres are essentially little mini extensions and cling onto your own lashes for dear life. They should in theory give you noticeably longer and thicker lashes with a similar appearance to falsies.
After you have applied the fibres you then move onto the final step, which is another coat of the black mascara to coat the white fibres and to assist with holding them in place.
Though I haven’t used this product the basic premise seems similar to that of the double ended lash extension mascaras such as the L’oreal Double Extension. Again you use the white end first to prime your lashes and add length and then the regular black end to finish the look. I found L’oreals offering worked really well for me so am interested to see how much difference there is between that and the brush on lashes.
Now let’s talk about the elephant in the room…the price. The brush on lashes kit is priced at a rather expensive £35. ModelCo are marketing this product as an alternative to false lashes so lets do the math to see if it is worth the cost:
£35 could buy you approximately 6 pairs of false eyelashes, which have a maximum shelf life of around 3 uses per pair equating to a total of 18 applications for £35… Much more expensive than the 40 applications per bottle that fibre lash offers!
So despite the initial outlay, the fibre lash kit actually seems to be a good investment.
False eyelash addicts may turn their nose up at this nifty little kit but for anyone who wants to achieve a slightly more natural but still dramatic look, or for those who can’t get along with applying falsies, this may be the perfect product for you!
ModelCo FIBRE LASH Brush on False Lashes is available to purchase from Boots.