Those of you who frequent the beauty stands of Superdrug will probably have noticed a new addition of fantastic beauty products to peruse.
Bloom cosmetics is a delightful Australian brand which has recently hit the shelves of Superdrug in the U.K . The company was started back in 1993 by Natalie Bloom whose hobby and passion for natural ingredients and cute packaging turned into a business. Sixteen years on and Bloom is an internationally recognised brand, stocked around the globe.
If your still not convinced then you should know that Bloom has a huge list of A-list followers who swear by the quality ingredients and directional designs that are typical of Bloom. The products have graced the lips, lashes and bodies of Kylie Minogue, Liv Tyler, Elle Macpherson, Jodie Kidd, Jade Jagger, Naomi Campbell, Britany Spears, Kate Hudson, Alice McCall, Steffi Graff, Geri Halliwell, Eva Herzigove and other countless beauty icons.
Beauty Resource would love to take home all of Bloom’s products but we particularly covet the Mineral Plus Lip Butter, which has all the glamour of a lipstick but all the goodness of a lip-balm. Each shade comes in a stylish compact pot which has a handy built in mirror for easy application and they are all named after some of Bloom’s favourite songs , Heart of Glass being a clear shine, Killing Me Softly a delicate mauve and Crazy In Love a bright Scarlett red are a few of the best.
Bloom-in Marvellous is how we would describe this collection. So head down to Superdrug to check out the full range now.