The shine blonde shampoo is purple in colour which brings out the blonde tones in either natural or coloured/highlighted hair. There is also the shine blonde conditioner to go with the shampoo, both of which I have and smells yummy!
You can also get in the same range Vitamino colour shampoo which prevents colour loss by locking in colour after getting it coloured. This is next on my list to use when I next get my hair coloured to use immediately after.
This range has impressed me and I think it is money well spent, considering it can be expensive getting your hair coloured every few months.