Earlier this week, you learnt what our team thought about their skin, how it has changed as they grow older and their cult favourites.
Today, we ask what they think of the beauty industry, how it caters to older women and what they would tell their younger self.
Do you think the beauty industry caters to older women?
“I think it’s certainly getting better, especially with big companies appointing mature women to be spokesmodels. There is still a long way to go through – I want to see more mature beauty bloggers!” – Kat.
“From the amount of adverts on the TV, I believe so.” – Jen.
“When it comes to skincare products, yes – look at the website of any company that produces skin care products or services and I can guarantee you will find a (no-doubt sizable) section targeted at aging or “mature” skin. However, I think that make-up for older women can be few and far between; typically a brand will have just one product line catered towards aging skin, which doesn’t often offer a great deal of choice.” – Jo.
“Most definitely, there are loads of products out there designed for older women. I particularly like how No7 have so many different age categories, for example you can buy products for 20-30, 40+ etc.” – Sian.
“There are so many products out there, but it’s really hard to find which one is best suited to you and your skin type. Always ask for advice from the customer service advisor and don’t be shy to ask for samples! I think there is much more attention on people preventing wrinkles and women in their 30s and 40s, than there are for women with a bit more life experience.” – Lucy.
“Yes, there are a number of beauty products available for more mature skin, such as anti-wrinkle products, creams, serums, lifting creams and even botox (if required!).” – Mel.
What beauty tips and advice would you tell your younger self?
“Stop trying to do your eyebrows yourself – go get them threaded professionally!” – Kat.
“Take your make-up off before bed!” – Jen.
“Don’t rub your eyes! As a contact lens wearer and hay fever sufferer I often have itchy eyes, and for many years I wouldn’t think twice about ruthlessly scrubbing at the delicate skin when they became irritated. This has caused my eyelids to become prematurely crepey. As a result, I’ve recently implemented a totally hands-off approach to my eyes and they’re slowly starting to improve… I could have saved a lot of time and damage if I had just left them alone in the first place.” – Jo.
“Even after a heavy night out, always take your make-up off and moisturise. This is something I am guilty of. I was always a victim of skipping my skincare routine if I was too tired or busy. I have also only recently started drinking the recommended amount of water each day… I wish I started this sooner as I can really see the effects on my skin.” – Sian.
“If I could give my younger self any advice, it would be “don’t wear so much make-up!” It’s a hard habit to break and it doesn’t do your skin any favours!” – Lucy.
“Not so much my own advice, but I remember once having a conversation with two work colleagues in their fifties and they stressed the importance of keeping your skin moisturised and to always remove make-up at night! One lady regretted never moisturising enough, so I make sure I moisturise my face at least twice a day and focus on my eyes and forehead!” – Mel.
These days, we live very busy lives and often forget to care for our skin. Why not treat yourself to a facial treatment this weekend?