This summer, the brand’s fun-loving, spirited followers are being taken on a jaunt away from the metaphorical street cafes and bustling markets of Paris to a tropical paradise full of fruity colours, cocktails and sunshine.
The new Beach Baby collection is an explosion of colour and quirk that epitomises Paul & Joe’s manifesto: ‘I like what I like, I’m full of curiosity, I’m free-spirited.’
The new nail enamel bottles in five retro shades are inspired by Art Deco hotels on sunny boulevards. Try pastel plum ‘Miami’ and raspberry ‘Bermuda’ on alternate toes; pair mint Caribbean with coral Rio in deckchair stripes, or stick with subtle ‘Mauritius’ for nude beauty.
It’s a sad fact that sun cream and flawless make-up don’t get on very well together. If you’re keen to preserve your smooth skin and avoid a lobster glow without smearing mascara or eye shadow all over your face then try the Paul & Joe Pressed Powder UV. This light powder protects the fragile skin on your face from UV rays whilst offering a long-lasting radiant glow. (Plus the floral leopard design on the compact case is a cute, girly spin-off of the classic Hawaiian shirt, making it a great novelty product).
Let’s face it – here in England we’re not used to searing, sweaty heat. To deal with that clammy sheen you get on holiday, make sure you equip yourself with Paul & Joe’s dolphin print blotting paper. Not only does it come in an uber-cool dolphin-studded packet, but it also keeps your face sheen-free and perfect even in the balmiest of conditions. Practical and cute!
Make sure you have a good old sift through Paul & Joe’s 2013 summer collection before you head off on your next foreign jaunt – Bon Voyage!