Cult beauty products are those that sell out in an instant, or those that are still going strong – years after they initially launched. The following list is your ultimate guide to the UK’s best cult beauty buys.
Mascara – Benefit They’re Real! Mascara (£19.50)
One tube of this incredible mascara is sold every four seconds around the world. Not only this – but it is officially the UK’s number one best-selling mascara.
Blush – NARS Blush in Orgasm (£21.50)
This risqué blusher launched in 1999 and to date, a staggering 135 are sold every hour. A couple of years ago in 2011, and incredible 652,874 Orgasms were sold – that equates to about two Orgasms every minute (!).
Concealer/Illuminator – YSL Touche Éclat (£25)
One of these iconic concealers is sold every 10 seconds somewhere in the world.
This limited edition nail varnish from 2009 sold out in a mere 40 minutes in Selfridges and had people queuing outside before the store even opened. Keep your eyes peeled for this season’s Limited Edition Le Vernis shades in Lilis, Bel Argus and Azuré (available from 31 May).
Hero balm – Elizabeth Arden 8 hour cream (£25)
Currently one tube of this iconic, multi-purpose balm is sold every 30 seconds around the world.
Moisturizer – Nivea Crème (£3.99)
This classic formula is both effective and wallet friendly – no wonder four are sold every minute in the UK!
One of the best in the bizz, one of these yellow bottles is sold every 4.87 seconds.
Even though this product is a little on the pricey side, one pot sells every minute around the globe. In fact, it is so popular that Elemis have released a limited edition pot and size to celebrate their 10th Anniversary.