The ‘i-‘ range is like something from a Bond movie, should James Bond have been born a woman. Here we have lipsticks, glosses and nail polishes with clever built-in mirrors and even practical LED torches to make application a doddle.
This is the ultimate in high-tech cosmetics and it’s an absolute must for any girl who likes camping, frequent travelling or chasing after villains in dark places.
New Cid cosmetics were developed by New ID’s Photographic Studios, a chain of studios offering make-overs and photo-shoots to Brits who fancy feeling like a celeb for a day. According to Director and Founder Kelly Colman, feedback was taken from hundreds of makeup artists to develop practical products for ‘real women’.
“The aim was to create a range that simplified makeup application,” she explains.
The i-pout is a great staple lipstick for girls on the go – it’s lightweight, practical and great for applying when you’re rushing to a meeting in a train or cab without access to a bathroom. Although you can’t deny the novelty of having a lipstick-mirror-torch in your handbag, it’s not all about gimmicky-gadgets. This lipstick also looks fantastic on. With a creamy Vitamin E-enriched formula, the i-pout promises long-lasting moisture as well as vibrant colour in a choice of 12 classic shades.
Buy the i-pout for £16.
The i-flick is another multi-purpose product, with a liquid eye-liner on one end (fitted with a snazzy capillary system allowing exactly the right amount of liquid to run through the brush), and a retractable kohl pencil at the other. The i-flick makes it effortless to create any liner-look you want, from cute ’50s pinup, to smouldering and smoky.
Buy the award-winning i-flick for £18.50.
For make-up tips and specialist application, why not try Professional Makeup?