Firstly, don’t let the name put you off – there is nothing permanent or painful about this makeup. It’s not even an eye tattoo transfer like the name might suggest. ‘Tattoo’ is simply a reference to Maybelline’s alleged ‘ink technology’, used to create solid, vibrant, stand-out colours that stay in place all day.
If you’ve ever tried to go for the wild Bowie-inspired makeup look before, you’ll know how difficult it is to find a shadow powerful enough to look as bright on as it does in the pot.
Maybelline’s Tattoo Cream Gel creates dramatic eyes instantly without the need for layering. The formula is thick but glides on smoothly without creasing or fading throughout the day.
For best results, we recommend using two or three different shades. Start with a base colour of your choice, then work in a lighter colour in the inner corners of the eyes and a darker colour near the creases at the top.
The gel blends really well and creates a bright, metallic look that promises to last for 24 hours. The colour range is impressive, with more neutral shades like ‘Bad to the Bronze’ and ‘Tough as Taupe’, as well as the more experimental ‘Fiery and Tangy’ and ‘Tenacious Teal’. Teaming one of each gives you the freedom to either dumb down your neon or fire up your nude. With 10 different shades, there’s a huge range of combinations to experiment with to create a bold look that suits you.
We’ll be waiting eagerly for the Maybelline Colour Tattoo 24 Cream Gel Shadow launch in April 2012.
They will be available at £4.99 per colour.
For more information and a nifty tutorial, head over to the Maybelline website.