Benefit aren’t particularly well known for mascara – obviously the cult Bad Gal lash is the holy mascara grail for many, but other than that the kitsch and quirky brand are better known for the other great products in their line.
However, recently Benefit released their second mascara – they’re real, a mascara aimed at giving women lashes that are so long and so gorgeous – they could almost be mistaken for a pair of falsies.
According to Benefit, 94% of testers saw dramatic length and volume, 90% saw base-to-tip curl, 94% saw visible lift and 100% saw longwearing results…not bad hey!
Benefit believe that the lengthening effects of the mascara can be attributed in part to the specially designed mascara wand. The wand is designed with a combination of both short and long bristles for length and definition with the horizontal and vertical bristles making for perfectly smooth application.
The bristles continuing to run around the wand tip also means you are able to capture every single last lash with the lengthening, curling, plumping formula.
If you would like to try out they’re real!, pop on over to the Benefit website and pick one up for £18.50.