Well apparently Lanoplips is made from Ultra Pure Grade Lanolin, which for those who don’t know is a natural product of the wool industry which is extracted from the fleece once it has been removed from sheep (this explains the picture of the sheep on the packaging!). It is veggie friendly and is the equivalent of eating honey or using a product containing beeswax.
After the lanolin is extracted it then goes through the process of refining, cleaning, cleansing etc so it is as pure as it can possibly be with no chemicals, additives or other nasty bits.
The formula itself is a thick ointment and if you are using the original formula which is multi purpose it is recommended that you rub it between your fingers so it melts slightly before applying it to your lips, hands, elbows etc.
Because lanolips is an ointment as opposed to a lip balm, it is said to be extremely moisturising, sinking right into the lips and leaving them feeling smooth and soft.