Groom for improvement
For women who can’t convince their men that exfoliating and moisturising is every bit as masculine as chugging beer or watching football then try introducing him to Soap and Glory. Our favourite kitsch beauty brand has drenched itself in testosterone to create a range of products that men hopefully won’t get embarrassed about using.
With product names such as Soap’er Man, Billy Wildhair, Man O’Pwoar and a Man’s Got to Dew to reel them in, the men of England will be heavenly scented and smooth skinned before we know it.
Marcia Kilgore, London-based founder said, “A lot of men won’t admit to using products. We’re in a position to make fun of using products. We don’t think men want to approach cash desks and seem to be serious about getting rid of their wrinkles. If it seems like he’s having a laugh, it’ll be more palatable for his ego, and of course the products work as we still want him to come back for that second purchase.”
Dry Hard antiperspirant £3.49 and The Daily Male mini kit £10 are just a couple of our favourites from the range so hurry along to Boot’s soon and pick up some of the range on the current 3 for 2 promotion!
