If you want to make like the stars (Eva Longoria and Sienna Miller love this look) then you could try a couple of products I know are great.
Benefit do a gorgeous one called You Rebel for £19.50. What’s great about this product is it only comes in one shade but blends into any colour, so you could use it all year round, whether you’re pale or tanned. It also comes in quite a generous tube so it will last you ages.
Another one of my favourites is Bareface Bronze by Molton Brown for £19.00. It’s sheer so gives you that sunkissed glowing complexion look.